Sales Update - June 2013

Hard to believe it's been nearly seven months since my most recent sales update (which is actually longer than the update prior to that. Things have been a bit hectic over the first half of this year, but I do have updated numbers (except for my Champagne titles, which I have not yet received royalty statements on this year. So, here goes:

Heroes Die Young has sold a total of 426 sales (print and e-book total), which means 9 copies have sold since November (for a total of just over a copy a month over the past seven months). This compares to 27 copies sold in the July-November 2012 range, so sales are way down (of course, this may not be the case after I see a royalty statement, but the trend has seemed to hold steady for all of my titles. The five-year anniversary for this one is coming up in September, so it's going to take a bit of action to maintain my previous average of around 100 copies per year.

Friends in Deed has sold a total of 96 copies (print and e-book total), which means that 2 copies have sold since Novermber (for a total of around 1 copy every four months). This compares to around 13 copies during the previous reporting period which is another reason I've said that sales across the board have been down (again, I haven't yet seen a royalty statement this year, but based on all indicators, things are not looking up for this one. January marked the three-year anniversary of this one, so the average is still less than 30 copies per year. One thing that was pointed out to me is that bluish cover art (such as these first two books) tends to sell less than red, yellow and orange. That may be something to look into on any future books I publish.

Seeker has sold 84 copies (99-cent e-book only), so only 5 copies have sold since the last update (compared to 7 copies during the last update). December was the 2-year anniversary for this novel, which means we're still on track for an average of 40 copies per year). However, I decided to go forward with this title (at least for the remainder of this year) as a free giveaway, so my sales stats on this one will be skewed (since I'm not tracking the free sales other than spot checks). I will mention that in the course of about two weeks on Amazon, I've given away over 250 copies, proving another point that people are more willing to try out free stuff when it comes to new authors.

 Dead or Alive has sold 83 copies, with 13 copies sold during this reporting period. This compares to 48 copies sold during the previous update period (although many of those were earlier sales reported by the publisher). The book was running about 4 copies a month at last count, and so now we've dropped to about 2 copies a month. I believe that the two-year anniversary is coming up on this one in July, so we're on track for another 40 copies per month title.

The Cure has now sold 83 copies (print and e-book total), so 16 copies have sold since my past update, compared to 12 copies during the previous update (making it the only title in the field that has increased sales since last time). This book has been out almost 2 years (the anniversary is in July), so again I'm seeing a little over 40 copies per year. It does match to the earlier comment I made about cover art, in that this one stands out for its color (as does Dead or Alive) more so than Friends in Deed.

Death Brings Victory was released just over a year ago (in March), and 48 copies have sold, meaning 11 copies have sold since the last update (which was the same quantity as the last time, but over a greater amount of time). This puts it on track with most of my other novels, at just over 40 copies per year. It's hard to say whether this cover tends more toward the blue or more toward the orange/red, as both are included. However, the fact that this is third in a series (and is much more tied into the first and second books, making it less standalone) may mean that future sales will come after people read the first two.

I now have two Triple-Shot collections out, with the first having been released in November 2011, and the second in July 2012. 40 copies have sold, so 7 copies sold since my last update (versus 12 copies from the previous update). Breaking this down, 29 copies of the first have sold and 11 of the second. The first triple-shot has been placed as free everywhere except Amazon (hopefully they'll price match soon), so sales numbers are probably going to be skewed from here on out (since I won't be recording free sales in the total.

Now for the analysis of this latest period:

Since my latest update (November), I've sold 63 books compared to 82 books during the previous update for an average of just over 10 books per month over the last four (compared to 20 books per month from my previous update). On the plus side, I was anticipating this latest period to be far slower than the last, but now I have evidence to back that up.
And so I have a statistic when people ask (and quite often they do), the latest "total sales" number now stands at 860 copies.

I never saw any bump from sales of e-readers over the holidays. My choice to offer Seeker and the first Triple-Shot for free is my attempt at getting discovered by readers. The first week it was free on Amazon, I did see sales of my other Aston West titles, so it's quite possible that this will help things along in the next update.

In the meantime, I really need to finish more projects. I currently have a short story, a novella and a novel to complete.

Thanks for stopping by!